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Brand names come to a phase where they are synonymous with the products and services
you provide, claims of generic use become a concern. Maintaining your Intellectual
Property rights depends on defending the use of your brand in many aspects. It is
imperative to take a proactive approach in relation to protecting your Intellectual
Property rights from claims of generic use by finding a widespread use of your brand
on the Internet.
As the proprietor of a recognised brand the responsibility of protecting
your intellectual property rights expand as the brand’s popularity and recognition
grows. If left unprotected, a brand can reach a level of popularity where its ever-present
use can initiate damage to the brand:
- Use of a brand name as a generic term for
a product or service that is similar to the brand.
- Blurring the characteristics
of a famous brand through use in other goods and services.
- Inappropriate use of
a brand name that could damage the reputation of the company or brand.
The key to
protecting the uniqueness of your brand name depends on having a timely, comprehensive
view of the online use of your brand name and the ability to extract any potential
inappropriate usage. The BigYobi solution achieves this by:
- Crawling and searching the Internet
- Filtering for relevant content
- Offering a set of case management tools for time-efficient enforcement.
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